Ricardo Gattas-Moras with Poppy Marketing and Consulting
www.poppymarketingandconsulting.com
One Channel Communications team is responsible for delivering cohesive messaging across diverse audiences and teams in a timely manner, ensuring each communication feels personalized while preserving a unified core narrative.
AI-enabled operating model: One national input → audience-specific, channel-ready messages delivered timely so teams can be informed based on their audience type, role, and geography.
Every message tailored to the audience reading it—executive summaries, field talk tracks, frontline quick hits—all from one brief.
Deliver messages when teams need them, ensuring they're informed and ready to act based on their specific needs.
Retail, indirect agents, indirect nationals, ops—each channel gets the format, depth, and tone they need.
Using AI tools to create messages that fit seamlessly into your existing communication platforms—email, Workvivo, D2Y/SMS, Smartboards, etc.
BRIDGE Flow: Brief once → Route by audience and channel → Generate cuts → Publish → Learn
Audience-specific Gems tuned to your channels
NotebookLM loaded with approved sources
CLEAR Loop framework your team can run
Dashboard tracking speed, clarity, and reach
Map audiences, build knowledge hub, create first Gems
Run two CLEAR loops, publish, gather feedback
Refine Gems, establish patterns, build dashboard habit
Full team enablement, executive readout, operating model
Continuous Enablement: Throughout the program, your team receives comprehensive training to ensure sustained capability and independence beyond the pilot engagement.
Messages arrive when teams need them
Audience feedback: "This was written for me"
Tracked by audience and channel
17 years at Verizon across field, indirect, care, inside sales, ops
Hands-on AI practitioner and trainer; tested 200+ tools
Grow by Google certified on AI and Prompting Essentials
Built AI workflows for small businesses that stick
Outcome-first: visible wins in weeks; platform that lasts